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We wanted SKU to be very masculine of course, butalso original, elegant, sexy, sporty and colorful.

New styles

Collection

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Brand

Since 2005, Les Dessous d’Apollon and Inderwear have been finding the best underwear around the world. We have observed your choices and tastes, have advised you in store and online… and have come to the conclusion it was time for us to jump in and create your own brand.

We have designed very comfortable and high quality underwear with a lot of style and character… just like you. Our line is original, sporty and sexy ! And best of all, it is very affordable.

We use everyday the word SKU in our logistics language to identify product ID. And it sudenly came to our mind that Stock Keeping Unit would be the ideal case to protect your jewels.

Design

The collection was created in paris by our design team. They spent many months getting in every detail to target the best comfort and quality. Manufacturing was entrusted to Portugal where the industrial know-how is internationally recognized.

We have selected a very soft and stretch premium cotton and fresh colors to brighten up your winter. Briefs and boxers are very tight fitted while ensuring and excellent support. The jocks bring the sexy touch which will seduce the most daring men. To match them, slim-fit t-shirts and tank tops will enhance your torso without hampering your movements. Tou will like the fine piping highlighting the collar. Definitely seasonal must-haves !

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Many thanks to the Sun City to have welcomed our shooting in its beautiful place.

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