HOM

Men's underwear designer

Founded in Marseille in 1968, and inspired from women's lingerie, Hom has modernized men's underwear codes. Thus, the brand developed the flexible pouch brief, the men's mini brief, and the invisible veil brief. In 1997, Hom has designed H01, the brief with a horizontal opening, practical both for right and left handers. The brand has launched its first men's lingerie collection in 2001, and the e.Go and Black Addict collections in 2009.